Brian Wansink, PhD, author of Slim by Design and of Mindless Eating Go Back
“In the world of food fears, this is a landmark book. As Levinovitz points out, genuine nutrition science rejects the oversimplification championed by many food books, fads, and movements. When it comes to the true believer — regardless of how well-educated — the myth they wish to believe will always be more sacred than the evidence. Levinovitz brings science back into the picture in an eye-opening, punchy and entertaining way that will change many of the single-sided conversations about food. It will put a lot of minds at ease, and bring a lot of balance back into diets.”